Wednesday, September 24, 2008
American Express today announced the launch of the American Express Root For Our City Challenge, an initiative to help make eight U.S. cities cleaner, greener and more beautiful. The company is committing $1 million toward tree planting projects and is encouraging the local communities to participate in helping their city secure the largest portion of the grant money.
The American Express Root For Our City Challenge is part of the company’s commitment to community improvement and the environment. Cardmembers may vote for their city with each purchase at a participating merchant in the eight cities, which include Atlanta, Boston, Chicago, Los Angeles, Miami, New York, San Francisco and Washington D.C. At the conclusion of the American Express Root For Our City Challenge on October 31, 2008, the city with the most votes from purchases by Cardmembers at participating merchants will receive the largest share of the $1 million grant.
“Trees make a huge difference in our cities. They help to offset carbon emissions, beautify an area and create a positive impact on the local economy,” said Kathy King, vice president of marketplace development, American Express Merchant Services. “Our goal with the Root For Our City Challenge is to engage people across the nation in a collaborative effort to help green the urban settings in which they live and work.”
The painting is by Nancy Merkle